Monday, 22 February 2010

Political Posters and Slogans So Far - Part 1

What delightful campaign posters from the Tories and Labour to date. In fact so much so I thought I'd take a look them.

  • Labour's two face Cameron poster

So off camera Cameron has an even bigger forehead than a Ferengi. Worse still the man is plotting to scrap our right to see a cancer specialist within two weeks. Not something he's put into his manifesto, given the slogan does translate to - the Tories want to kill you - perhaps I'm looking at the wrong section, maybe it's the under reducing the population chapter?

Verdict - Bit rich from Labour, I don't know anyone that hasn't been on waiting lists longer than 2 weeks to see an actual Doctor. A "right" is not a word I would use, "luck" would be more accurate. Hypocritical at best.
  • Labours election campaign slogan

"A Future Fair for All"

This slogan was announced along with a speech about knowing that they are inept, but the Tories won't let everyone ride on the roller-coaster at the forthcoming fair. Though given inequality has increased under a Labour government, perhaps they mean- some futures are fairer than others?

Verdict - Gimmicky and joins the ever growing list of slogans generated by the Labour spin machine. The only use it has is allowing Brown to keep repeating his new slogan at every opportunity and like a scratch on a CD, he will. An exhausted and exhausting election technique. Give us a break.
  • Conservative "I've Never Voted Tory"

Like a dirty secret you wouldn't want anyone to know, these posters act as declaration, you're not alone if you are thinking of voting scum sucking pigs Tory. Like an alcoholic Julie states it openly for the first time, while her son comforts her and daughter looks like she might vomit.

Verdict - Too manufactured, vanilla and generic. What are they for really? Tell us your plans for families Dave, she may look happy, but does she really know? Does anyone know? Do you know? What a waste of paper.

  • Tories - Gordon will even tax you when you die

Jumped the gun with this one, as it isn't Labour policy and apparently it wasn't under consideration. But don't let facts stand in the way of scaring people with death. Gordon will steal your money when you die and then bury you in an unmarked grave.

Verdict -"Brown taxing everything" narrative could strike a cord with people, as it is an expression about him so often used. Yet this just fell flat on it's face, badly judged. Another waste of paper.

  • What do we learn?
Tories can't communicate their message, they're walking in the dark while hitting their shins on chairs and kicking out at Labour. They really need to be clear and a lot more finely tuned in their campaign. Stop trying to be everything and just be about something.

Labour don't have a lot of money and are it playing safe. Same battle lines as they always draw, evil Tories, cuts etc. Their attack on Cameron is similar to John Major's on Blair, asking voters to question what's behind the public face. This is a good attack, though with Blair being so associated with New Labour, there is only so far they can take this without it backfiring.

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