Monday, 4 January 2010

Election Whistle Has been Blown

The Tories have dominated the starting agenda of the build up to the election, launching posters today of Dave "this is my honest face" Cameron, making a personal promise to you the voter, how thoughtful.

I do find it interesting that they're making the Tory party the Dave party. Though polls do show people like Dave more than the Tory party itself. It does leave Labour a lot of room for attacking them, which in turn could leave people disliking Dave as much as the Tory party. Certainly they can only distract from the party as a whole for a short while, I can't see it working as a long term tactic. Yet turning it into a personality contest is a fairly sneaky tactic. As it does remind people that the alternative is Brown.

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