The Tories have dominated the starting agenda of the build up to the election, launching posters today of Dave "this is my honest face" Cameron, making a personal promise to you the voter, how thoughtful.
I do find it interesting that they're making the Tory party the Dave party. Though polls do show people like Dave more than the Tory party itself. It does leave Labour a lot of room for attacking them, which in turn could leave people disliking Dave as much as the Tory party. Certainly they can only distract from the party as a whole for a short while, I can't see it working as a long term tactic. Yet turning it into a personality contest is a fairly sneaky tactic. As it does remind people that the alternative is Brown.
I do find it interesting that they're making the Tory party the Dave party. Though polls do show people like Dave more than the Tory party itself. It does leave Labour a lot of room for attacking them, which in turn could leave people disliking Dave as much as the Tory party. Certainly they can only distract from the party as a whole for a short while, I can't see it working as a long term tactic. Yet turning it into a personality contest is a fairly sneaky tactic. As it does remind people that the alternative is Brown.
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